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Source: Google Ads

Since the age of the internet, one change follows another and Google is often at the forefront. Things are also changing in the field of marketing. Google has now made changes to Google Ads. A new campaign type has been added. What exactly is Performance Max and what does it replace? How does Performance Max work and what benefits can it have for your company? We will tell you more on this page.

What is Performance Max?

Performance Max is actually the replacement of Smart Shopping. It therefore gets an important position within Google Ads. So what exactly is Google’s Performance Max? It is actually a combination of various views, such as display and video ads, but also text ads. A Performance Max campaign is therefore a new advertising option within Google Ads.

Where are Performance Max campaigns displayed?

Performance Max campaigns are displayed in several places. You can think of the channels of Google itself, such as via Google Search, Google Display and Google Maps, but the campaigns can also be shown on Discover or Youtube, for example. If you want to know exactly how this works, you can contact a specialist, such as Digital Movers. They can answer your questions about Performance Max.

How can you set up a Performance Max campaign yourself?

Do you want to get started with a Performance Max campaign? Then it is important that you are well prepared. It’s a fairly new form of marketing campaign, so there are a lot of things you’ll have to figure out for yourself. What helps in any case is to provide as much input yourself as possible. With well-written texts and matching images, you ensure an up-to-date campaign. It is also important that everything is set up correctly and that you have your data feed in order, for example. If you are not sure how this works, it is wise to call in a specialist.

Google optimizes

Performance Max is of course not called that for nothing. The aim is for Google to optimize your campaign. If you do not add a Youtube video to your Performance Max campaign, Google will fill this in itself with the data and images that you have provided. The campaign is actually completed automatically. It is true that it is still important to provide as much input yourself as possible, because then you can make the campaign fit your company perfectly. The more information you provide yourself, the more specific the campaign is and the more valuable the final leads are. So don’t leave it all to Google.

Performance Max agency

Not familiar with Performance Max yet? Or would you rather outsource your marketing campaigns anyway? Do not hesitate to contact a specialized marketing agency. For example, ask Digital Movers for free advice. They can certainly help you set up a Performance Max campaign, but you can also outsource the entire campaign with confidence. Because you choose a specialist, you always know that the budget is used optimally and in the long run you even save money by choosing a professional. After all, you want to get the most out of a Performance Max campaign. Start today for more visitors to your website and ultimately more sales!


Mathias Aaftink

Auteur Mathias Aaftink

Geïntrigeerd door klantgedrag, performance marketing en klantervaring en de manier waarop organisaties daarop inspelen. Met mijn ervaring voel ik me thuis in de wereld van (digitale) marketing en branding. Ik ga nieuwe uitdagingen met veel plezier aan en voel meteen een groot verantwoordelijkheidsgevoel om er een succes van te maken. Projecten waarbij ik mijn ondernemende vaardigheden en mindset kan inzetten geven mij veel energie en dit is waar ik voor u van toegevoegde waarde kan zijn.

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