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The Ultimate Guide to Outsourcing SEO

It might be easier for people to have their websites ranked in the search engines earlier. But, SEO has changed a lot over the past few years. People have started embracing innovative SEO techniques to improve their website ranking in search engines. The success of your digital marketing campaigns depends largely on your SEO. If there is one way to draw the attention of your target audience and generate organic traffic to your website, it is through SEO.

Let’s face the reality: as attractive as SEO seems, it is one of the most time-consuming tasks. And if you are a beginner, there is a good chance you will need professional assistance to get the SEO right. Before we discuss the tips for outsourcing SEO, let’s take a quick glance at the reasons why you should outsource SEO.

Invest More Time in Your Company’s Growth Planning

When you are running a company, marketing isn’t the only thing you have to plan ahead of time. As a business owner, you must focus on the business’ growth strategy, handling customers, product manufacturing and distribution, transportation, and other operations.

SEO is not as simple as posting a few pictures of your product and expecting your customers to land your website and place an order. For an effective SEO strategy, your focus should be on strengthening your sales funnel. You need to direct your audience through the sales funnel to generate qualified leads and convert your prospects into your loyal customers.

It isn’t wrong to say that you can either focus on your business or do SEO. That’s because the latter is a time-consuming, but innovative marketing approach. After all, there are millions of websites ranking on the internet, and having a new website ranked on the first page of the search result is definitely not a cakewalk. In addition, SEO requires comprehensive knowledge of the latest Google’s algorithm, how it operates, and the factors that drive your website up. In a nutshell, outsourcing your SEO is the best thing you can do for your business because it is a great way to increase your website visibility and the overall performance of your company in the market.

Find the Best SEO Company For Your Business

You will find hundreds of marketing agencies that offer premium SEO services and the best results. While many claim to offer guaranteed results, not everyone manages to deliver accurate results. It’s important to consider a few important factors before choosing an SEO company. For instance, your objectives, budget, needs, and expectations play a pivotal role in helping you select the best SEO company for your business. There are a few ways to find the best and most reliable SEO company. We will explain them in detail.

Conduct Research

It goes without saying that research is the first step in hiring the best SEO specialist. However, simple Google research will not work here. If you are running an established company, chances are you will work with the SEO team for the long term. So, extensive research is important before you hire a marketing company. As mentioned earlier, not every company is capable of offering you the services you need to grow in this competitive market. Check out the website of the company to find more information about their offerings, past experiences, customer reviews, testimonials, and other details. The testimonials’ section includes the reviews published by their past clients. It suggests their work history and the experience of the previous clients with the company.

One important thing to note here is that not every review published by the company is real. They might post fake reviews just to gain the attention of the audience and look credible. You should rather check customer reviews for the particular company on Yelp and other social sites. You can also find more information about the website on Google My Business Profile and other sections.

Be Aware of Fake Companies

No company offers “guaranteed rankings” promises. That’s because is one of the most unpredictable and complex marketing strategies where no one can guarantee results. While a company may have a great reputation and an excellent past record, they can’t really guarantee the best results. Similarly, if the company offers services and benefits that sound too good to be true, it is better to switch to a reliable and more authentic service provider.  You should look for a company that sets realistic and achievable expectations.

On-page, Off-page, and Technical SEO Optimization

Search engine optimization isn’t confined to on-site SEO. It might be the most crucial element of your search engine optimization, but on-page, SEO alone doesn’t offer the best results. You should focus equally on off-page optimization and technical SEO to achieve the best results. For example, the company must be willing to optimize your website for content, loading speed, keywords, and other important elements. A digital marketing agency that covers a wide range of SEO services will be your best bet.

Stick to ‘White Hat’ SEO

The days when people got their website ranked on the top of the search engine with black hat SEO are long gone. Today, Google penalizes the websites that use black hat SEO strategies for website ranking. As the name implies, black hat SEO goes against the SEO guidelines set by Google for website optimization. Google has banned certain ranking tactics for a reason. It wants to create a user-centric platform that offers the most relevant and accurate results to customer queries.

While keywords matter the most for ranking, you should never focus on stuffing your website content with keywords. Keyword overuse can have a negative impact on your website’s ranking. Instead of ranking your website higher on the search results, Google will penalize your page. Similarly, copying content from other websites, buying and selling backlinks to build authority, and using other such black hat SEO practices can lower your website ranking. You must work with a company that offers white-hat SEO.

Need help with your SEO optimizations? Our SEO specialists are always open to help you further!

Mathias Aaftink

Author Mathias Aaftink

Geïntrigeerd door klantgedrag, performance marketing en klantervaring en de manier waarop organisaties daarop inspelen. Met mijn ervaring voel ik me thuis in de wereld van (digitale) marketing en branding. Ik ga nieuwe uitdagingen met veel plezier aan en voel meteen een groot verantwoordelijkheidsgevoel om er een succes van te maken. Projecten waarbij ik mijn ondernemende vaardigheden en mindset kan inzetten geven mij veel energie en dit is waar ik voor u van toegevoegde waarde kan zijn.

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