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Social media advertising

Outsource social media advertising

Social media is playing an increasing role in our lives. Whether it concerns Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter or another platform, we are usually working on it on a daily basis. You use it for all kinds of things, and before you know it a lot of hours are gone. This is therefore the ideal way for companies to be visible. If you want to bring your company to the attention of a broad target group, social media ads are the way to go.

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What are social media ads?

Social media advertisements are advertisements on social media platforms. You can advertise on Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, etc. You can of course advertise on multiple platforms at the same time. When developing your strategy, it is important that you pay attention to your target audience. Via one platform you reach a different group of people than via the other platform. This is mainly age-related, but can also be gender-related.

How can you advertise on social media?

How can you advertise on social media? It is wise to hire a specialist for this. Online marketing companies are setting up such campaigns on a daily basis and know exactly what to look for.

If you still want to get started, it is important to first determine your target group. Based on that, choose the social media platforms you want to advertise on. Then determine your objective; what do you want to achieve with this campaign and how large should the reach be? Once you’ve determined all that, it is time to shape the ads. You often do this through keyword research. This way you can find out how your target group finds you and which keywords should come back the most in your campaign.

How we can move your business into digital growth with social media advertising

Facebook ads

Instagram ads

LinkedIn ads

Pinterest ads

What are the benefits of social media advertising?

So what are the benefits of social media ads? You can reach a very broad target group on social media, which is an important advantage. This way you can bring your company or product to the attention of even more people and that ultimately leads to more customers. Some other benefits are:

  • When your leads come through social media, you reach an audience that is active online. That automatically increases the chance that they end up on your website.
  • The results of the campaign are easily measurable and you can take stock in the meantime.
  • You can easily set the target group for social media ads.
  • You determine the budget in advance and can set maximum costs.
  • A good campaign automatically leads to more customers.

Read the stories behind our previous social ads projects

Why outsource social media advertising?

As you have already read above, advertising on social media has many advantages. However, it is important that the campaign is carried out correctly. In this way you achieve the highest possible return. Do you not have much experience with social media advertising yourself? Then be careful not to throw money away. In that case, it is better to choose to hire a professional. This will pay for itself in the long run.

Would you like to outsource your social media advertising? Get in touch, we are happy to help!

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Ready to discover how we can move your business into digital growth with social ads? Get in touch! We would love to help you.

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