Search marketing agency

A search ad appears with a specific search query. Before you create your search ad, you need to know through which search query you want to be found. You can use a keyword planner to see which keywords fit your product or service. Based on this, you will prepare the search ads. That way you will soon be able to increase your audience and turn prospects into customers. There are multiple keyword types which we can use within search ads:

Search ads are a way to get noticed. After all, when your ad stands out, you have a higher chance that someone will click on it and eventually end up at your company. Each search ad requires its own approach. You use different settings and you also have to meet various requirements. There are three types of search ads, being:

• Advanced
• Responsive
• Dynamic

When you are going to set up a new campaign, you want to know how much it will cost. With a search engine advertisement you can set a maximum budget in advance. However, you also want the search engine ad to yield as much as possible. Ultimately, the costs will depend on that. Optimize the ads to avoid high costs and to get the most out of the campaign.