Retrieving new sign-ups resulting in a membership freeze

Max Health Club The Hague has become an established name for residents of Scheveningen, Archipelbuurt, Benoordenhout, Voorburg and all surrounding neighbourhoods. As one of the best gyms in The Hague, Max Health Club presents itself as the family club where health and fitness come first. Due to the great success of Max Health Club Klein Zwisterland, Max Health Club has opened a new location in Voorbug, called Aan de Vliet, in 2022. This new location includes a 1,000m2 gym, a 25m2 swimming pool, an extensive spa, 9 squash courts, physiotherapist, childcare and an extensiveh catering facility.
Not only adults can have a good time here, even the littlest members are guaranteed a good time. Besides the childcare offered by the gym, juniors can also take part in various gym classes and get their swimming certificate. Are they a bit older? Then they can even join the fitness centre under the guidance of a professional trainer.

We continuously work on social visibility and social conversion for Max Health Club. We combine Meta ads with a Google search ad to increase visibility. All campaigns are activated with the aim of creating awareness and traffic, as well as generating leads in the form of fitness subscriptions. For the new Aan de Vliet club and the Max Made Me Do It campaigns, we also use Google Performance Max campaigns to be visible through various channels of Google.