Lead generation via LinkedIn to increase registrations for the Heineken Prizes nominations

In the past five decades the Heineken Prizes have grown to become an internationally renowned institution and are nowadays Netherlands’ most prestigious awards for arts and sciences. Every two years we honour five renowned researchers on a global scale and one Dutch artist working in the Netherlands. The laureates offer new perspectives, realise unexpected breakthroughs and open new paths for others to take.

We created several lead generation campaigns on LinkedIn, aimed to increase the number of subscriptions for the Heineken Prizes nominations. We use LinkedIn ads to reach the right audience across multiple countries, among which the Netherlands, France, Germany, Japan, Poland and China.