Raising awareness around the new Feyenoord away kit

Feyenoord Rotterdam is a Dutch professional football club from Rotterdam, South Holland, founded on 19 July 1908, which plays in the Eredivisie. The stadium club is often referred to as the people’s club. The home base is Feijenoord Stadium, which is popularly called De Kuip. Digital Movers partnered with BKN productions to move from idea to execution.

In 2018, we launched the Feyenoord away kit with our #HandinHand online content campaign. This campaign was build to awareness for this new away kit and drive conversion towards this new away kit. We followed the strategy of building awareness with the content that was spread throughout all their social channels. The teasers functioned as hub content to drive the actual hero moment of launching Feyenoords’ new away kit.