Skip to main content
Home » Lead Generation Agency

Lead Generation Agency

Turn your prospects into quality leads! With our expertise, we provide the optimal lead generation for your business!

Home » Lead Generation Agency

Lead generation agency

Look no further Klik Digital is your lead generation agency.

In the dynamic world of B2B lead generation, companies strive to connect with their potential customers in every conceivable way. As your lead generation agency we have proven strategy, we ensure a solid flow of Sales Qualified Leads (SQLs) combined with Marketing Qualified Leads (MQL).

We live in a digital age where B2B marketing and sales have evolved. Today’s sales strategies are no longer linear paths, but rather digital journeys that your organization has become part of. These journeys aim to inform and persuade leads by delivering the right messages at exactly the right time. At Klik Digital, we combine the power of organic growth with paid media to create a compelling online sales funnel for our clients.

✔️ We don’t stop at an MQL but go for an SQL
✔️ We optimise the complete customer journey
✔️ We use growth marketing strategies
✔️ From idea, priority, test and analysis to result

Book a 30-minute no-cost consultation!

Want to generate more leads? Follow our no-cost Masterclass!

"*" indicates required fields

B2B lead generation cases that speak for themselves

Plastic_Road_Digital_Movers_3

PlasticRoad | Increasing visibility among the municipality and realizing more B2B leads

14 April 2022

Benefits of lead generation through digital marketing?

Now that we understand how we define leads, we also need to understand what the benefits are for your organisation. The easy answer is that without leads, you are very unlikely to make a sale. The other explanation is that when you push lead generation through online marketing, your reach is much greater and you can scale up to wherever and whoever you want. To drive leads to your organisation, use digital marketing tools to scale up.

Using digital marketing tools for lead generation provides the following 7 benefits:

  • Creates brand awareness
  • Increases sales and profit ratio
  • Contributes to a positive ROI (return on investment)
  • Allows you to target your desired audience
  • Buyers get access to detailed information
  • Allows you to collect data on your prospects
  • It is cost-saving

Lead generation strategies - SQL is key

There are several lead generation strategies to use. We think there are two main strategies for getting leads: both inbound and outbound lead generation.

Inbound lead generation for B2B. We collect the contact details of your potential customer. This is driven by interest through marketing campaigns.

Outbound lead generation for B2B. You buy a list of contacts from third-party providers or scrap them from third-party websites and social media.

The difference between the two lies in the quality of the leads. Inbound B2B leads are considered high potential while these people have indicated their interest in your organisation. Outbound sales leads can be lower quality, so always check reliability as well. At Klik digital, we focus on Inbound lead generation for B2B.

One of the strategies we follow is that of content marketing, through both online and offline channels. Your potential customer is always looking for more knowledge and interesting facts, which is why content can play an important role.

How we see B2B lead generation? Watch our videos!

B2B lead generation agency

B2B lead generation requires deep understanding and a multi-faceted approach. From understanding the customer journey to deploying the right online marketing channels, from data analysis to creating valuable content, Klik digital is ready to guide you. When you choose to work with Klik digital, you get direct access to a team specialised in growth marketing methodology. We have all the expertise to identify and realise your unique growth path.

The Klik digital B2B lead generation agency consists of experienced B2B marketers; from strategists to designers, copywriters to campaign specialists and everything in between. With expertise from a wide range of industries, we can create tailored strategies that drive rapid growth for your business.

Groeimarketing_B2B_Leadgeneratie

Want to know more about how lead generation works? If so, read on

Book a 30-minute no-cost consultation!

Lead generation strategies - Content

Content for your website

When using an SEO lead generation strategy, it is important to start with proper keyword research to understand where your target audience’s needs lie. This keyword research can consist of two types of keywords: broad keywords and high intent keywords. In creating this understanding, it is important that you write content for both broader and narrower (high intent) keywords.

We define four types of keywords in terms of intent and how they search for them.

Informational– when people are looking for random information (lowest intent)
Commercial– when people search for product comparisons or reviews of specific items (medium intent)
Transactional– when people search for specific items they want to buy immediately (higher intention)
Navigational– when people search for a specific website or brand (highest intention).

To reach the right audience, you need content for all phases so you can guide them through the process. Creating content based on market insights can also help you drive people to your website.

Content for reach

By making content the driver for success, it is important to deploy it in different ways and through different channels. We deploy this content to first achieve an MQL to then achieve a SQL.

By making sure your organisation’s story is part of the lead generation strategy, your company is visible in the right way and helps you build authority in the market. By publishing these stories through both online and offline channels, you are guaranteed to get the leads you are looking for.

Content for activation through online channels

Content is king they say and that applies both to SEO lead generation and to activation through online marketing channels, such as LinkedIn. For this strategy, we use “lead magnets”, so to speak.

A lead magnet is an offer you can promote to potential customers in exchange for their e-mail address and perhaps other forms of information (such as name and phone numbers).

For example, we can push content to your target audience that we have created for the website, but we can also create other types of “magnets” that may be of interest to your target audience:

  • E-books
  • Courses
  • Cheatsheets
  • How to content
  • Original studies
  • Ready-made templates
  • Webinars
  • Whitepapers

By using activation tools like LinkedIn, we can push content or “magnets” to your audience where we think they are relevant for conversion. Usually, these materials are pretty relevant to your audience, although it takes a bit more time (and money) to set it up. While these are very important when generating B2B leads through a channel like LinkedIn. As mentioned earlier, sales cycles are longer for B2B compared to B2C, therefore getting people’s email addresses is the best chance to build a relationship with your potential customer after they leave your website. And the only way to do this is by offering unique value with content.

This is what our customers say about us:

Klik Digital heeft mij enorm geholpen met mijn PMU studio. Dit online marketing bureau uit Utrecht zorgt voor een prettige samenwerking. Sinds de start stromen de leads binnen via SEO en social. Je moet zelf uiteraard ook nog wat doen maar ik denk dat ze voor 80% verantwoordelijk zijn voor mijn leads. Bedankt!
Margriet Huberts
Margriet Huberts
Een ontzettend fijne samenwerking met dit online marketing bureau uit Utrecht. Ze hebben zoveel kennis en expertise op gebied van SEO en SEA. Ze hebben me geholpen om eindelijk via mijn website aan meer klanten te komen. Ik werk nog steeds intensief samen en kan andere ondernemers hun diensten echt aanraden.
Set The Standard
Set The Standard
Mathias heeft ons goed geholpen met een plan om de SEO te verbeteren voor onze webshop. Professioneel voorbereid, executie was snel en de resultaten en uitleg waren goed en helder. Pluspunten voor de makkelijke en fijne communicatie 🙂
Jeroen Loopstra
Jeroen Loopstra
Professioneel advies over onze website en de ranking binnen Google. Komen afspraken goed na, prettige communicatie en aardige en deskundige mensen. Absolute aanrader!
Harm Loopstra
Harm Loopstra
Er werkt een zeer betrokken team met veel kennis. Bij dit bureau nemen ze de tijd om de visie van de klant te onderzoeken waarna zij vervolgens hun eigen expertise erbij betrekken. Op deze manier worden de campagnes en marketingtools veel unieker.
Alyssa Thiele
Alyssa Thiele
De afgelopen jaren hebben we een plezierige samenwerking gehad met Digital Movers. Het is een geweldig team van medewerkers dat ons aanzienlijk heeft bijgedragen in de digitale wereld. Digital Movers heeft ons gedurende het hele digitale marketingproces stap voor stap begeleid.
Stefhan Booden
Stefhan Booden
Al meerdere jaren op een prettige manier samengewerkt met Mathias en zijn team. De korte lijntjes zorgen voor duidelijke communicatie en snelle optimalisaties in campagnes wanneer nodig. Zo zijn en blijven ze opzoek naar het beste resultaat!
Derk vD
Derk vD
Prettige mensen! Fijn mee samen gewerkt.Aanrader!
Marijn Koppenaal
Marijn Koppenaal
Digital Movers is a great SEO Agency with alot of local knowledge, that has helped us gain traction in a new market. This has been a valuable partnership as we are a company based outside of Holland.They provide frequent updates and are always quick to respond to questions and concerns.Digital movers offers a personal touch while still maintaining af high level of professionalism. The communication has always been transparrent and they have been very flexible in regards to meeting our delivery needs.
Simon vd Stelt
Simon vd Stelt
Digital Movers consists of a professional and committed team that has helped our local entity in BNL with increased visibility and performance online. Great collaboration and nice and friendly attitude! Thank you!
Nina Smerud
Nina Smerud
We are a Norwegian company with a global presence and we have been working with Digital Movers for approximately 1,5 years. They helped us to boost our visibility through SEO improvements, general online presence and optimised our SoMe campaigns in the Netherlands. We are very happy with our results and our collaboration and can highly recommend Digital Movers <3
Ann-Katrin Pedersen
Ann-Katrin Pedersen
Het zijn Toppers! Ze denken goed met je mee en leveren altijd kwaliteit.
Rens van Deursen
Rens van Deursen
Digital Movers doet wat ze beloven. Ze vertellen de resultaten en de actiepunten in begrijpbare taal, zodat jij als klant precies weet wat er in je account gebeurd. Ook geven ze advies op een vrijblijvende manier, zodat je niet gepushed wordt om iets te gaan doen. Op naar 2023!
Kevin van Aalst
Kevin van Aalst
We are a Danish owned company that has the pleasure of working with Digtal Movers. Our main collaboration is about SEO on our Dutch webshop.We are very happy with our collaboration which is extremely professional and for the results that Digital Movers creates for us. At the same time, they have local insights that we make use of in the market.
Mia Munksgaard Laursen
Mia Munksgaard Laursen
Hele prettige samenwerking mee gehad! Hebben veel kennis in huis en hebben ons goed geholpen door middel van het schrijven van een adviesrapport om verbeteringen te maken.
Jan van den Wijngaard
Jan van den Wijngaard
Gestructureerde en professionele organisatie die mij online perfect op weg helpt met m'n Google Ads.
Today is Amazing
Today is Amazing
Goede en prettige samenwerking. Kwalitatief goede lead generatie.
Max Health Club
Max Health Club
enorm fijn bedrijf om mee samen te werken, vakkundig en handelt in belang van hun opdrachtgever. zeer aan te raden!
Peter van den Brink
Peter van den Brink
Digital Movers is een prettig bureau om mee samen te werken. Binnen het diverse team is veel kennis en kunde in huis. De verschillende expertises dragen bij aan het behalen van gewenste resultaten.
Ayla Kok
Ayla Kok
Digital Movers is een expert op het gebied van online marketing. Eerlijke adviezen worden gegeven. Goed meegedacht met de vraag en altijd een gedegen advies en een sterke uitvoering.
Leonne Leonne
Leonne Leonne
Super fijne, sympathieke mensen die fantastisch werk leveren! Een zeer gewaardeerde samenwerkingspartner van mijn werkgever De Wolven.
Mats Hopstaken
Mats Hopstaken
Zeer professioneel bedrijf met goede ideeën en meedenkend.
SDD B.V.
SDD B.V.
Digital Movers lijkt klanten, medewerkers en het milieu serieus te nemen. Wekelijkse audits, rapportages en andere inzichten zorgen voor transparantie. Digital Movers heeft ook een goede collectie met biologische thee.
Anna Niemi
Anna Niemi
Zeer tevreden over de samenwerking! Vakkundig, proactief en vriendelijk.
Bart ten Tije
Bart ten Tije
Werken met Digital Movers is top, doelgericht maar ook op zijn tijd informeel.Ze hebben ons prima geholpen bij het vergroten van onze online zichtbaarheid en naamsbekendheid. Ze denken met je mee en hebben veel expertise!Super!
Onno Zwart
Onno Zwart
Digital Movers is erg behulpzaam, en reageert snel wanneer je vragen hebt. Wanneer er iets mis gaat in de campagne, lossen ze dit erg snel en zorgvuldig op. Onze samenwerking met Digital Movers verliep goed.
Pro Spanninga
Pro Spanninga
Bij Digital Movers vind je professionaliteit en kwaliteit. Op het gebied van marketing/communicatie, vakkennis en de uitvoering hiervan staan ze voor ons op 1.
nanne van Ginkel
nanne van Ginkel
Digital Movers heeft ons goed geholpen bij het vergroten van onze online zichtbaarheid. Ze denken met je mee en hebben veel expertise!
SBR Nexus
SBR Nexus
De samenwerking met Mathias - Digital Movers ervaren we als super fijn, efficiënt, maar ook lekker informeel. Even snel een mailtje eruit met een nieuwe actie of vraag en Mathias reageert vrijwel altijd direct dezelfde dag. Ze ontzorgen ons (DAK kindercentra) echt helemaal op het gebied van SEA, maar zorgen er ook voor dat we goed op de hoogte worden gehouden. Ze weten goed de moeilijke termen te vertalen naar “Jip en Janneke” taal door middel van een datastudio, zodat ook het technische gedeelte en de resultaten voor iedereen helder wordt.Zeker blij met de samenwerking!
Sharon van der Toolen
Sharon van der Toolen
Afgelopen jaar erg prettig samengewerkt met Digital Movers. Mathias en zijn collega's reageren altijd snel en denken graag met je mee. Ze hebben alle kennis en kunde in huis die je verwacht van een online marketing bureau. De rapportage/analyse van de werkzaamheden en diens impact die maandelijks wordt verstrekt is erg waardevol en geeft de informatie die je nodig hebt om campagnes eventueel bij te sturen wanneer nodig.
Elouis Onstwedder
Elouis Onstwedder
Great experience! Mathias and the team are very capable of guiding the customer through the digital universe. As an international organisation, Obton has been pleased with the professionalism and quality of the campaigns.I can highly recommend Digital Movers.
Andreas Jakobsen
Andreas Jakobsen
Al enkele jaren werken wij samen met Digital Movers. Bedrijf met hands on mentaliteit. Mathias en zijn team hebben de juiste kennis en ervaring.
René Boonekamp
René Boonekamp
Everything was done in a professional matter from start to finish, and the result was excellent.The Asia Liveaboard website is better than ever before.We can recommend this team for building your websites.And for future marketing campaigns, we will be back.
Asia Liveaboard
Asia Liveaboard
Namens By SIDDE heb ik met Mathijs en zijn team mogen samenwerken. Mathijs communiceert snel en denkt graag mee, een goed en professioneel online marketing bureau.
Maureen Brinkhof
Maureen Brinkhof
Ik heb de samenwerking als zeer prettig ervaren. Het was professioneel, betrokken en er werd goed meegedacht. Wat geresulteerd heeft in een prachtig mooie goed werkende website! Al met al zeer tevreden. Ik raad Digital Movers aan iedereen aan.
Marloes Dijkhout
Marloes Dijkhout
Heel erg trots op onze mooie website! De samenwerking verliep heel soepel, prettig en professioneel. Op zowel technisch als conversiegebied kunnen we met het eindresultaat meer dan tevreden de toekomst tegemoet!
Edwin Hiemstra
Edwin Hiemstra
Met Digital Movers haal je een bureau in huis dat je met raad én daad bijstaat in je online marketing activiteiten. Ze ondersteunen je op het gebied van onder ander SEO, SEA, social advertising en linkbuilding, of nemen het compleet uit handen. En altijd op basis van een goed gefundeerde strategie en strakke planning. Ik kan uit ervaring spreken dat het fijn samenwerken is door de directe communicatielijnen en duidelijke afspraken. Je investering in Digital Movers verdient zich terug.
Sander Kramer
Sander Kramer
Fijne samenwerking, korte lijnen, goede interactie, creatief en goede output.
By SIDDE
By SIDDE
Digital Movers heeft bij Mambo geholpen met het lanceren van het Youtube reisprogramma "van het Padje". Digital Mover hielp ons planmatig en gestructureerd bezig te zijn met het bereiken van kijkers en deze te activeren om onze unieke content te bekijken en te blijven kijken. Het contact verliep altijd goed en snel. Een hele prettige samenwerking.
Ronald Izendooren
Ronald Izendooren
Voor een landelijke campagne heeft Digital Movers online marketing verzorgd, in de vorm van een campagne op LinkedIn en Facebook. De samenwerking was professioneel, adequaat en de onderlinge afstemming snel.
Dianne de Fijter-Kansen
Dianne de Fijter-Kansen
I have worked together with this company and they have built and helped the future strategy of our marketing campaigns and managed results.
Pelle Tobias Kil
Pelle Tobias Kil
Digital Movers heeft ons geholpen bij het uitzetten van Google Ads campagne/SEO/Social activaties Het snelle schakelen en de expertise in hun vakgebied maakt dat wij zeker in de toekomst weer samen gaan werken met hun. Wij mogen dus spreken over goede buren!Antoine Dalderop, de Walserij | on- & offline grafische vormgevers
A Dalderop
A Dalderop
Digital Movers is there for your needs to make your company visible in the best possible way. Online you can get lost quit quickly if you don't use the right tools. Digital Movers helps you with your needs in online marketing. From ad words to content to return on investment data. This way you know where it goes wrong or right! In short they did a great job for us! Good service and good results 😀
Boudewijn Knuistingh Neven
Boudewijn Knuistingh Neven
Wij van BKN-Productions zijn ontzettend tevreden met de service en expertise. Wij raden Digital Movers zeker aan!
Davina Lamberts
Davina Lamberts
Nanne_Digital_Movers

Get in touch with one of our B2B marketing specialists

Ready to discover how we can score more B2B SQLs for your company? Contact us! We are happy to help you.

+31 (0)30 22 72 922info@klikdigital.nlLiever koffie?

Lead nurturing strategies

The process of getting a lead is fun, but as mentioned, it is even more important to nurture the lead once they have left their information. As a lead generation agency, we can tell you exactly how to nurture your leads the right way.

Some companies feel they need to be contacted immediately and others want to build a relationship before contacting them. Either way; lead times are longer for B2B leads compared to B2C leads, so we need to nurture the leads once they have left their information to your organisation.

We can use a combination of retargeting and email marketing campaigns to keep people engaged and guide them through certain types of content. By setting up a complete marketing automation script based on so-called personas and the content, we are able to nurture the lead in different ways.

With marketing automation, you provide relevant information at the right time based on click and read behaviour. Before it gets that far, some thought needs to go into it. Because who needs what information, when, and in what form in the buying process? The result is a personal buyer journey. Each visitor steps in at a different time and is then guided to appropriate content based on his or her interests.

For example, your visitors download a white paper via LinkedIn, read emails directly, click on a blog, download a white paper or register for a webinar. Each action earns points. The more interaction, the more points. The visitor doesn’t notice any of this. You do, you see your list of leads grow. When a visitor has accumulated many points, you can almost be sure that he or she is interested in your offer. Just then, it’s time for personal contact.

Our valued customers. Are you the next one?

Hiring a lead generation agency? Here are some tips!

Are you in the process of choosing a lead generation company? Then you have come to the right place at Klik Digital. We are a lead generation company that acts out of a certain vision. We provide some tips to help you arrive at the right choice.

Vision of the lead generation company

We see in practice that there are many lead generation companies that make all kinds of nice promises. However, they do not fulfil these in the long term. Our vision of lead generation is that, as an organisation, you want to be distinctive and respond to the target group’s pain points in a specific niche. In this way, you become “niche famous”. We do this through demand generation. In this proces of demand generation you respond to the 97% of buyers who are not yet aware of the problem, are aware or are already gathering information in the meantime. We combine this demand generation strategy with strategies that respond to the 3% of buyers who already have a buying intention.

However, Accenture once did a study which indicated that 57% of decision-makers were already through the buying process before they got in touch with someone from sales. So for that reason, it is essential to capitalise on the 97% of people who do not yet know they need your organisation.

Channel choice of the lead generation agency

Many lead generation companies simply choose a channel without any specific thought. We now know from the data that, for example, Google Ads might give you more leads, but that the win rate on Linkedin is many times higher. For example, for Google Ads, the sales cycle to get a customer out of it is around 3 months for B2B. For LinkedIn, this is around 1 month. This comes from our own data. On average, sales cycles in B2B take around 2.1 months.

So to the eye, you would quickly opt for Google ads while LinkedIn is much more efficient. For this reason, it is important to make the right choice. In doing so, we do not overlook other channels such as SEO and Meta.

Always check the reviews of the lead generation agency

We have been around for quite some time now (almost a decade) and take specialists who have been in the online marketing world for almost 20 years. This is reflected in our reviews and our scores on FONK, for example. Many lead generation agencies will have a lower quality of reviews. Always include this in your consideration.

View case studies of your lead generation agency

Always see what cases a lead generation company has to its name. Also find out what results they have achieved and what types of clades they serve. At Klik Digital, we have vast experience in different B2B angles. So we can help you well and can show the right cases in the process.

Set realistic goals with your lead generation company

We still often come across working with companies that do not set goals for their campaigns. We are a company that sets goals at all times and will steer towards them at all times. Furthermore, we do this through our comprehensive reporting tools and tracking tools.

Want to know more about B2B lead generation? Then get in touch with our specialists.

Book a 30-minute no-cost consultation!
Open chat
1
👋Do you want to grow together online and achieve great results? 📈 Send us a message on WhatsApp and receive more information!