E commerce Agency
Do you want to grow with your webshop? We make sure your webshop attracts the right attention and generates more turnover.
More sales for your webshop?
In the competitive E-commerce market, increasing sales is crucial. With our proven E-commerce marketing strategies, we ensure an increase in your webshop’s online visibility, directly resulting in a boost to your online sales.
We are in the middle of a dynamic E-commerce revolution! Modern marketing requires innovative, digital strategies where your business plays the leading role. At Digital Movers, we combine organic growth and powerful paid media for an explosive online sales funnel, so that you are always one step ahead of the competition!
✔️⭐⭐⭐⭐⭐ on Google
✔️ Google & Meta Ads Partner
✔️ We optimise the complete customer journey
✔️ We use growth marketing strategie
✔️ From idea, priority, test and analysis to result
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More revenue for your webshop? Then book a free consultation now!
What is e-commerce marketing?
E-commerce marketing is all about cleverly using digital strategies to boost your online sales. It’s about attracting people to your webshop and turning them into customers.
In this world where everything happens online and people’s shopping behaviour is constantly changing, E-commerce marketing is super important. This involves doing everything from getting your products as high as possible in search results with SEO, setting up social media campaigns that connect your brand to the right people and Google Ads to drive conversion. Marketing activities like email marketing and content marketing are also essential to a good E-commerce marketing strategy.
But it’s more than just getting people to your site. E-commerce marketing also means making the experience on your site top notch, improving your conversion rates and making sure customers are happy after their purchase. All this to ensure that your webshop continues to grow.
At Digital Movers, we understand exactly how this fast-paced market works. We not only help you to be seen in the digital world, but also to leave an unforgettable impression on your customers and to always be one step ahead of the competition.
Our E-commerce marketing strategy
Our strategy starts with a thorough analysis of the customer journey. We carefully examine every step a customer takes, from the first moment of contact with your brand to the final moment of purchase. This understanding of the customer journey is crucial to determine what type of content we share at each stage to drive more sales.
In the initial phase, our goal is to inspire customers and build affinity with your brand. Here, we share content that reflects your brand identity and values, inspiring customers and making them feel connected to your brand.
Once customers consider your brand, our focus shifts to more product-focused content. We highlight the unique benefits and features of your products, focusing on how they fulfil customer needs and wants.
In the final phase of the customer journey, when customers are close to a purchase decision, we introduce targeted actions and offers. This stage is strategically designed to give the customer that final push, with compelling offers or promotions that close the deal.
At each step of this journey, we ensure that the message and content perfectly match where the customer is in the decision-making process. Our strategy aims not just to grab attention, but to build a long-term relationship with the customer, which ultimately results in loyal customers and increased sales.
Do you have the right growth strategy for your webshop?
Campaigns that do convert? Check out our E-commerce results!
The benefits of E-commerce marketing:
In the world of online, E-commerce marketing is the key to success. Here are some benefits of applying E-commerce marketing to your webshop:
- Increased Online Sales: E-commerce marketing strategies aim to boost your online sales. By promoting your products and services effectively, you increase the chances of more and larger purchases.
- Improved Customer Engagement: With customised marketing campaigns, you can build a deeper connection with your customers. This leads to increased engagement, repeat purchases and word-of-mouth.
- Greater Visibility in Search Engines: By integrating search engine optimisation (SEO) into your E-commerce strategy, you improve your webshop’s visibility in search engines, leading to more organic traffic.
- Better Conversion Rates: By optimizing the user experience on your website and applying targeted marketing techniques, you increase the chances of site visitors actually converting to purchase.
- Insight into Customer Behaviour: E-commerce marketing offers valuable insights into your customers’ behaviour and preferences. This data can be used to further refine your offerings and marketing strategies.
- Competitive advantage: By being at the forefront of innovative E-commerce marketing strategies, you stay one step ahead of the competition and secure a leading position in the market.
At Digital Movers, we understand the importance of effective E-commerce marketing. Our approach aims to realise all these benefits and take your webshop to the next level. Find out how we can help you leverage these benefits and accelerate your E-commerce success.
What is the added value of an E commerce Agency?
As an E commerce Bureau, we often see in practice that companies have promoted their webshop for years in a row through Google Ads or Social Ads without any thought behind it. Campaigns in which thousands of euros have been spent with a ROAS of 1 or 2. People often think “I’ll create a product feed and set up a campaign”. Unfortunately, it is not as easy as it sounds and that is why we are here for you. We take the entire E-commerce process off your organisation’s hands. Our strength therefore lies in researching and analysing all factors that can influence your sales. We not only look at your webshop and products, but also at the competition. What do they do differently from you and how can we anticipate this so that we do better than them. Using our growth strategies, we ensure that you not only have a stable flow of sales in the long term, but also that every spendable euro generates more and more revenue.
Besides ensuring that your sales increase, we will also help you gain more insight into which products are doing well, which products are doing badly and which products offer opportunities. Based on our extensive E-commerce knowledge, we will always keep an eye on current developments and trends and respond accordingly. That way, you never miss a development or trend.
Our services don’t stop at paid acquisition, as we are happy to look with you at how you can make your webshop even more user-friendly, for example, providing a more user-friendly booking street.
At Klik digital, we understand the importance of effective E-commerce marketing. Our approach is aimed at realising all these benefits and taking your webshop to the next level. Find out how we, as an E commerce marketing agency, can help you leverage these benefits and accelerate your E-commerce success.
Want to grow your webshop? Book a free consultation!
Online vs In-Store Shopping:
In America, EnterpriseAppsToday conducted research on the difference between Online and In-Store shopping behaviour among all Americans. This revealed the following:
Statistics of online versus in-store shopping in 2023 show that 63% of all purchases in the US were made online, while 37% took place in physical shops. Globally, 75% of consumers shop online at least once a month. In the US, consumers spend about €2.3 trillion on e-commerce, while physical shops spend about €1.2 trillion. In this, we see that Amazon, Walmart and Apple are the biggest online retailers. For the rest, Consumers prefer shopping online because of convenience, while with a physical shop that Consumers see the instant availability and the physical aspects like being able to try on in the shop itself as the biggest advantages.
Detailed Statistics
Within E-commerce and selling in physical shops, we are the following statistics.
- E-commerce Growth Rate:
- E-commerce grew by 10.4% in 2022 and continues to rise.
- The global e-commerce market is expected to reach 5.9 trillion by 2024.
- Selling in Physical Shops:
- Although online purchases are increasing, physical shops account for 1.2 billion euro in the US.
- Physical shops see an annual growth of 1.4%.
- Popular Categories Online:
- Clothing and accessories: €167 billion.
- Electronics: €145 billion.
- Furniture and household goods: €109 billion.
- Demographic Information:
- Millennials and Gen Z are the biggest users of online shopping, with 72% and 67% respectively preferring online to in-store purchases.
- Baby boomers still prefer physical shops, with 55% preferring to buy in-store.
Consumer preferences and behaviours
Within EnterpriseAppsToday’s research, we see the following preferences as to why consumers shop online or physically.
- Reasons for Shopping Online:
- 70% of consumers cite convenience as the main reason.
- 55% appreciate the ability to compare prices.
- 50% indicate that better prices and offers online are an important factor.
- Reasons for In-Store Shopping:
- 60% of consumers want to be able to see and touch products.
- 55% appreciate the ability to take purchases immediately.
- 45% enjoy personal customer service in shops.
Future prospects
- The line between online and in-store shopping is expected to blur further. Retailers will have to innovate and invest in technology to remain competitive.
- Sustainability and ethical shopping practices are becoming increasingly important to consumers, which will affect both online and physical shopping strategies.